F/HFIRST HUNT
FILMS
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Cub

SHOP HAPPY

CREATIVE PRODUCING / STORY DEVELOPMENT / PREVISUALIZATION

A child runs toward a home in the Cub campaign

THE CAMPAIGN

Everyday stories.
A new chapter.

A brand refresh for Cub, told through family life and the everyday moments around food.

Creative producers Aly Migliori and First Hunt shaped the stories around everyday family moments, making deliberate cinematic choices to elevate the brand.

Extensive previsualization, detailed boards and clear production plans gave everyone a shared picture of the campaign. Regular check-ins kept agency and brand teams aligned and confident throughout execution. The results speak for themselves.

BEFORE THE SHOOT

Get everyone
into the story.

Cub previsualization storyboard panel 1Cub previsualization storyboard panel 2Cub previsualization storyboard panel 3Cub previsualization storyboard panel 4
Storyboards and previsualization shared during creative development.

THE FILMS

Happy to Help

Shop Happy

THE RELATIONSHIP

The work
continued.

The collaboration grew into additional campaigns, including the holiday film The Kiddie Table.

Story development, careful preparation and open communication carried through, giving the teams a shared foundation to build on with each campaign.

CAMPAIGN IMAGERY

A mother smiles with her child
Twins look into a grocery bag
A mother and child celebrate while playing hockey at home
A mother in the kitchen with a Cub donut box and grocery bag
Twins ride in a shopping cart at Cub
A mother driving in warm afternoon sunlight
A boy celebrates at the holiday table
A girl enjoys a turkey leg at the holiday table
A family greeting at the door during the holidays
Family gathered around the holiday table
The framed Kiddie Table campaign image with a girl and dog

Credits

CREATIVE PRODUCERS: FIRST HUNT

DIRECTOR / DP: ALY MIGLIORI

PRODUCTION COMPANY: sureCAN productions

AGENCY: BETTY

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